The CEMATRIX – Lafarge relationship has moved a couple of notches higher with today’s news that the companies have signed regional five-year agreements to develop mutually beneficial business opportunities.
This follows the signing last June of a five-year joint marketing agreement with the world’s largest cement company.
Since last year’s announcement, the two companies have been focused on growing business across Canada. CEMATRIX management has been training and educating Lafarge’s sales and marketing groups on the multiple applications and uses of cellular concrete. Today’s announcement of the new regional five-year agreement between Lafarge and CEMATRIX sheds some light on how this growth is expected to occur.
The two companies plan to place CEMATRIX equipment in a specific regional market where Lafarge has a sales force and physical presence and CEMATRIX does not. Lafarge will lease a ready mix unit from CEMATRIX, ancillary equipment and the needed staff for each project sold in that specific region. The plan is to roll out multiple regional agreements across the country as well as developing sales previously announced on larger supplied projects on a national basis.
Jeff Kendrick, CEO of CEMATRIX, stated, “It’s important to note that there is no technology transfer under either of the agreements. The focus of both parties is to increase the sales of Lafarge cement and ready mix products by increasing sales of CEMATRIX cellular concrete across the country.”
To view news release, please click here.