How do public companies attract retail investors?

Public companies attract retail investors through digital marketing, social media discovery, strategic communications, and investor engagement programs that increase visibility and support stock liquidity.

How can a company increase stock liquidity?

Stock liquidity can improve when a company increases investor awareness, expands its reach to new retail investors, communicates consistently, and supports market visibility through targeted investor relations and digital marketing programs.

Do you provide investor marketing services in Toronto and Vancouver?

Yes. Howard Group provides investor relations and digital investor marketing services across Canada, including support for public companies in Toronto, Vancouver, and other key capital markets.

Investor Relations & Digital Marketing Services

Our Investor Marketing Services

What do you want to accomplish?

You need experience and a trusted partner that understands what it takes to build a successful public company. We will plan and execute your capital markets program, which is built to mirror the progress and potential of your business. We consider the full marketing ecosystem with short and long-term objectives to reach your target audience.

Every company is unique and requires a customized approach when it comes to a capital markets strategy.

There is no cookie cutter solution. Money moves to the next best opportunity and you need to stand out from the pack.

Investor Relations Engagement

Through seamless collaboration, we act as an extension of your team, expanding your brand, guiding your strategy, and delivering targeted results. Investor targeting helps you find new sources of capital by engaging specific investors who provide the right fit with your company.

Our investor communications programs provide your business with a customized targeted approach.

Enhanced Digital Strategies

Forward thinking management teams know they cannot optimize liquidity without effective online outreach to retail investor communities. Results don’t come just from posting on social media sites. These “must have” campaigns require strategy, creativity, analysis, analytics and an eye to a constant refresh of messaging. We’ve done it, can prove it and quantify the results.

Engaging Messaging | Program Management | Creative Campaign Development

Online Advertising Advantage

Google and Facebook need no introduction, and we are a Google and Facebook Partner. They are the most widely used platforms worldwide, so there’s no doubt that including Google & Facebook Ads in your digital marketing strategy is a smart investment. Google Ads essentially delivers the solutions you offer directly to a searcher’s virtual doorstep, helping you hone your paid media efforts through ad targeting, tracking, and campaign management.

Public Venture Capital

Our introductions have brought millions of dollars to our clients through dozens of financings. We take this seriously and must have an ongoing client relationship in place before introducing our network to potential investment opportunities.

Presentations & Collateral

We ensure that your marketing material is consistent across all the different channels and mediums, also known as brand touch-points. A public company is a consumer product and the messages it sends and how it is packaged will have a major bearing on how investing communities perceive its current and future value. Yes, we do produce all types of marketing collateral but always with a view to how the investors will embrace your message above other competing products.

Investor Presentations Newsletters | Fact Sheets | Management Messages

Aerial Production & Virtual Tours

Aerial drone videography and photography deliver captivating visuals that bring stories to life in ways no other medium can. Whether showcasing your company’s innovation, celebrating milestones, or capturing stunning content for websites, social media, and marketing campaigns, drone footage offers unmatched versatility—making it a powerful and strategic tool for any brand.

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